A 'repetition' of two or more homonyms in reverse order. Antanametaboles resemble ANTIMETABOLES but the same words are not repeated and reversed; rather, at least one of the 'repeated' and reversed words is a homonym or is a polyseme and the two instances are of different senses, or the two instances are in different lexical categories.
StarKist doesn't with want a tunagood taste. StarKist wants a tuna that tastes good. (Doxa; 1960s Starkist tuna advertisement)
Doxa (from ancient Greek, δοκεῖν dokein, "to appear", "to accept"), is a rhetorical term for common belief or popular opinion. Doxa include proverbs, sayings, clichés, and other expressions which are familiar but whose precise origin is unknown.